:root {
  --ink: #111114;
  --muted: #5c5c66;
  --bg: #fafafa;
  --card: #ffffff;
  --line: #e8e8ee;
  --accent: #16a34a;
  --accent-dark: #15803d;
  --radius: 16px;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
}
.wrap { max-width: 880px; margin: 0 auto; padding: 0 24px; }
section { padding: 88px 0; }
h1 { font-size: clamp(2.1rem, 5.5vw, 3.4rem); line-height: 1.12; letter-spacing: -0.025em; font-weight: 700; }
h2 { font-size: clamp(1.5rem, 3.5vw, 2.1rem); letter-spacing: -0.02em; font-weight: 700; margin-bottom: 14px; }
h3 { font-size: 1.05rem; font-weight: 650; }
p.lead { font-size: 1.15rem; color: var(--muted); max-width: 56ch; }
.muted { color: var(--muted); }

.site-header { max-width: 880px; margin: 0 auto; padding: 22px 24px 0; }
.site-header img { height: 44px; width: auto; display: block; }
.site-footer-logo { height: 24px; width: auto; display: block; margin-bottom: 12px; }

.btn {
  display: inline-block; padding: 14px 26px; border-radius: 12px;
  font-size: 1rem; font-weight: 600; text-decoration: none; cursor: pointer;
  transition: transform .15s ease, background .15s ease, border-color .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-dark); }
.btn-ghost { background: transparent; color: var(--ink); border: 1px solid var(--line); }
.btn-ghost:hover { border-color: var(--ink); }

/* hero */
.hero { padding: 110px 0 96px; }
.hero-grid { display: grid; grid-template-columns: 1fr 280px; gap: 48px; align-items: center; }
.hero-text { grid-column: 1; grid-row: 1; }
.hero-grid picture { grid-column: 2; grid-row: 1; }
.hero-photo {
  width: 100%; height: auto; border-radius: 24px;
  box-shadow: 0 18px 50px rgba(17,17,20,.16);
}
.anim-stage {
  position: relative; width: 100%; margin: 14px auto 0;
  padding: 14px; border-radius: 26px; overflow: hidden; isolation: isolate;
  box-shadow: 0 16px 50px rgba(22,163,74,.14);
}
.anim-stage::before { /* brand colours sweeping around the frame */
  content: ""; position: absolute; z-index: 0;
  top: 50%; left: 50%; width: 180%; height: 180%; transform: translate(-50%,-50%);
  background: conic-gradient(from 0deg, #16a34a, #06b6d4, #3b82f6, #7b6cf0, #16a34a);
  animation: animSpin 9s linear infinite;
}
@keyframes animSpin { to { transform: translate(-50%,-50%) rotate(360deg); } }
@media (prefers-reduced-motion: reduce) { .anim-stage::before { animation: none; } }
.anim-embed {
  position: relative; z-index: 1;
  aspect-ratio: 16 / 9; border-radius: 12px; overflow: hidden; background: #fafafa;
}
.anim-embed iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; background: transparent; }
.eyebrow {
  display: inline-block; font-size: .78rem; font-weight: 600; letter-spacing: .12em;
  text-transform: uppercase; color: var(--accent); margin-bottom: 18px;
}
.hero-mech {
  margin: 18px 0 0; max-width: 36ch;
  font-size: clamp(1.3rem, 2.7vw, 1.7rem); line-height: 1.3;
  font-weight: 600; letter-spacing: -0.01em; color: var(--ink);
}
.hero p.lead { margin: 22px 0 34px; }
.cta-row { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; }
.hero-note { margin-top: 22px; font-size: .9rem; color: var(--muted); }
.cta-center { text-align: center; }
.cta-center p { font-size: 1.15rem; color: var(--muted); max-width: 46ch; margin: 0 auto 22px; }

/* brand carousel (coverflow: centre card biggest, sides smaller, auto-rotating) */
.brand-carousel { position: relative; height: 360px; margin-top: 40px; overflow: hidden;
  touch-action: pan-y; user-select: none; -webkit-user-select: none; cursor: grab; }
.brand-carousel:active { cursor: grabbing; }
.brand-card { position: absolute; top: 50%; left: 50%; width: min(300px, 80vw);
  background: var(--card); border: 1px solid var(--line); border-radius: 20px;
  padding: 30px 26px; text-align: center; box-shadow: 0 14px 40px rgba(17,17,20,.10);
  transform-origin: center; transition: transform .6s ease, opacity .6s ease; }
.brand-card .b-name { font-size: 1.3rem; font-weight: 700; letter-spacing: -.01em; }
.brand-card .b-handle { display: inline-block; margin-top: 4px; font-size: .9rem;
  color: var(--muted); text-decoration: none; }
.brand-card .b-handle:hover { color: var(--accent-dark); }
.brand-card .b-count { font-size: 2.7rem; font-weight: 800; letter-spacing: -.02em;
  line-height: 1; margin-top: 18px; }
.brand-card .b-count-label { font-size: .76rem; font-weight: 600; letter-spacing: .09em;
  text-transform: uppercase; color: var(--muted); margin-top: 6px; }
.brand-card .b-tag { font-size: 1rem; color: var(--muted); margin-top: 10px; }
.brand-card .btn { margin-top: 22px; }
.brand-card:not(.is-center) { cursor: pointer; }
.brand-card:not(.is-center) .btn { pointer-events: none; }
.brand-dots { display: flex; gap: 8px; justify-content: center; margin-top: 12px; }
.brand-dots button { width: 8px; height: 8px; padding: 0; border: none; border-radius: 50%;
  background: #d4d4de; cursor: pointer; transition: background .25s ease, transform .25s ease; }
.brand-dots button.active { background: var(--accent); transform: scale(1.3); }
@media (prefers-reduced-motion: reduce) { .brand-card { transition: none; } }

/* steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 36px; }
.step { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; transition: transform .15s ease, box-shadow .15s ease; }
.step:hover { transform: translateY(-2px); box-shadow: 0 8px 24px rgba(17,17,20,.06); }
.step .num { font-size: .8rem; font-weight: 700; color: var(--accent); letter-spacing: .08em; }
.step h3 { margin: 10px 0 8px; }
.step p { font-size: .95rem; color: var(--muted); }

/* what it answers + chat */
.answers-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 36px; align-items: start; margin-top: 30px; }
.answers-list { list-style: none; }
.answers-list li { padding: 12px 0; border-bottom: 1px solid var(--line); font-weight: 550; }
.answers-list li span { display: block; font-weight: 400; font-size: .9rem; color: var(--muted); }
.chat-card { background: var(--card); border: 1px solid var(--line); border-radius: 20px; overflow: hidden; box-shadow: 0 14px 40px rgba(17,17,20,.08); touch-action: pan-y; user-select: none; -webkit-user-select: none; }
.chat-head { background: var(--ink); color: #fff; padding: 14px 18px; font-size: .9rem; font-weight: 600; }
.chat-head span { display: block; font-weight: 400; font-size: .76rem; color: #b9b9c4; }
.chat-body { padding: 18px; display: flex; flex-direction: column; gap: 10px; min-height: 368px;
  transition: opacity .45s ease, transform .45s ease; }
.chat-body.swapping { opacity: 0; transform: translateY(10px); }
.bubble { max-width: 85%; padding: 10px 14px; border-radius: 14px; font-size: .92rem; line-height: 1.5; }
.bubble.user { background: var(--ink); color: #fff; align-self: flex-end; border-bottom-right-radius: 4px; }
.bubble.bot { background: #f1f1f5; color: var(--ink); align-self: flex-start; border-bottom-left-radius: 4px; }
.chat-dots { display: flex; gap: 7px; justify-content: center; padding: 0 0 14px; background: var(--card); }
.chat-dots button { width: 7px; height: 7px; padding: 0; border: none; border-radius: 50%;
  background: #d4d4de; cursor: pointer; transition: background .25s ease, transform .25s ease; }
.chat-dots button.active { background: var(--accent); transform: scale(1.3); }
@media (prefers-reduced-motion: reduce) { .chat-body { transition: none; } }

/* trust */
.trust-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-top: 30px; }
.trust { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; }
.trust h3 { margin-bottom: 6px; }
.trust p { font-size: .95rem; color: var(--muted); }

/* founder */
.founder-note { background: var(--card); border: 1px solid var(--line); border-left: 4px solid var(--accent);
  border-radius: 14px; padding: 26px 30px; max-width: 600px; margin: 0 auto; }
.founder-note p { font-size: 1.15rem; color: var(--ink); line-height: 1.6; }
.founder-note .sig { margin-top: 14px; font-size: .95rem; font-weight: 650; color: var(--muted); }
.founder-quotes-intro { text-align: center; color: var(--muted); font-size: 1.05rem; max-width: 600px; margin: 26px auto 0; }
.founder-quotes { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; max-width: 600px; margin: 16px auto 0; }
.quote-card { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 22px 24px; margin: 0; }
.quote-card blockquote { margin: 0; font-size: .96rem; line-height: 1.6; color: var(--ink); }
.quote-card figcaption { margin-top: 12px; font-size: .9rem; font-weight: 650; color: var(--muted); }

/* results */
.value-header { font-size: clamp(1.7rem, 4.2vw, 2.5rem); line-height: 1.15; max-width: 22ch;
  margin: 0 auto 16px; }
.value-explain { font-size: 1.15rem; color: var(--muted); max-width: 58ch; margin: 0 auto 14px; text-align: center; }
.results-note { font-size: 1rem; color: var(--muted); max-width: 56ch; margin: 0 auto; text-align: center; }
.results-groups { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 34px; }
.results-group { background: var(--card); border: 1px solid var(--line); border-radius: 16px; padding: 28px 30px; }
.results-group h3 { font-size: .82rem; font-weight: 600; letter-spacing: .09em; text-transform: uppercase;
  color: var(--accent); margin: 0 0 20px; }
.stat + .stat { margin-top: 22px; padding-top: 22px; border-top: 1px solid var(--line); }
.stat-qual { font-size: .76rem; font-weight: 600; letter-spacing: .07em; text-transform: uppercase; color: var(--muted); }
.stat-num { font-size: clamp(2.2rem, 5vw, 2.7rem); font-weight: 800; letter-spacing: -.02em;
  line-height: 1; color: var(--accent-dark); }
.stat-label { font-size: .95rem; color: var(--ink); line-height: 1.45; margin-top: 8px; }
.stat-source { font-size: .78rem; color: var(--muted); margin-top: 7px; }

/* pricing */
.price-card {
  background: var(--card); border: 1px solid var(--line); border-radius: 24px;
  padding: 44px 40px; max-width: 480px; margin: 34px auto 0; text-align: center;
  box-shadow: 0 14px 40px rgba(17,17,20,.06);
}
.price-big { font-size: 2.6rem; font-weight: 700; letter-spacing: -0.02em; }
.price-big span { font-size: 1.05rem; font-weight: 500; color: var(--muted); }
.price-free {
  display: block; margin: 12px auto 18px; max-width: 36ch; color: var(--accent-dark);
  font-size: .9rem; font-weight: 600; line-height: 1.45;
}
.price-list { list-style: none; text-align: left; margin: 0 auto 28px; max-width: 34ch; }
.price-list li { padding: 7px 0 7px 26px; position: relative; font-size: .95rem; color: var(--muted); }
.price-list li::before { content: "✓"; position: absolute; left: 0; color: var(--accent); font-weight: 700; }

/* faq */
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item summary {
  cursor: pointer; padding: 18px 0; font-weight: 600; font-size: 1.02rem;
  list-style: none; display: flex; justify-content: space-between; align-items: center;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; font-size: 1.3rem; color: var(--muted); transition: transform .2s ease; }
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item p { padding: 0 0 18px; color: var(--muted); max-width: 64ch; }

/* footer */
footer { border-top: 1px solid var(--line); padding: 36px 0 48px; font-size: .9rem; color: var(--muted); }
footer .wrap { display: flex; justify-content: space-between; gap: 14px; flex-wrap: wrap; }
footer a { color: var(--ink); text-decoration: none; font-weight: 550; }
footer a:hover { color: var(--accent-dark); }

/* scroll animations */
.fade { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.fade.visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .fade { opacity: 1; transform: none; transition: none; }
  .btn, .step { transition: none; }
}

@media (max-width: 720px) {
  section { padding: 60px 0; }
  .hero { padding: 72px 0 60px; }
  .steps, .trust-grid, .answers-grid, .results-groups, .founder-quotes { grid-template-columns: 1fr; }
  .hero-grid { display: block; }
  .hero-photo {
    width: 92px; height: 92px; border-radius: 50%; object-fit: cover;
    box-shadow: 0 6px 18px rgba(17,17,20,.18); margin-bottom: 22px;
  }
  .price-card { padding: 34px 24px; }
}

/* ---- Funnel: video (VSL) page ---- */
.vsl-head { text-align: center; max-width: 760px; margin: 0 auto 30px; }
.vsl-head h1 { font-size: clamp(2rem, 4.2vw, 3rem); letter-spacing: -.02em; margin: 0 0 14px; }
.vsl-head p { color: var(--muted); font-size: 1.12rem; line-height: 1.6; margin: 0; }
.vsl-wrap { max-width: 880px; margin: 0 auto; }
.vsl-frame { position: relative; aspect-ratio: 16 / 9; border-radius: 18px; overflow: hidden;
  background: #0f0f14; box-shadow: 0 18px 50px rgba(0,0,0,.16); }
.vsl-frame iframe, .vsl-frame video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
/* Placeholder shown until the real video is dropped in */
.vsl-ph { position: absolute; inset: 0; display: flex; flex-direction: column;
  align-items: center; justify-content: center; gap: 14px; text-align: center; padding: 24px;
  background: linear-gradient(160deg, #16161d 0%, #24242e 100%); color: #fff; }
.vsl-ph .vsl-play { width: 74px; height: 74px; border-radius: 50%; background: rgba(255,255,255,.14);
  display: flex; align-items: center; justify-content: center; }
.vsl-ph .vsl-play svg { width: 30px; height: 30px; margin-left: 4px; fill: #fff; }
.vsl-ph b { font-size: 1.05rem; font-weight: 650; }
.vsl-ph span { font-size: .92rem; color: rgba(255,255,255,.62); max-width: 380px; line-height: 1.5; }
.vsl-under { text-align: center; color: var(--muted); font-size: .95rem; margin: 18px auto 0; max-width: 620px; }
/* Step chips */
.funnel-steps { display: flex; align-items: center; justify-content: center; gap: 10px;
  margin: 0 0 26px; flex-wrap: wrap; }
.funnel-steps span { font-size: .78rem; font-weight: 650; letter-spacing: .06em; text-transform: uppercase;
  color: var(--muted); }
.funnel-steps .fs-on { color: var(--accent); }
.funnel-steps i { width: 16px; height: 1px; background: var(--line); display: inline-block; font-style: normal; }
@media (max-width: 640px) {
  .vsl-frame { border-radius: 14px; }
  .vsl-ph .vsl-play { width: 58px; height: 58px; }
}